WHAT WE DO

We deliver key insights to drive your business forward using data and AI.

To grow revenue while managing risk, smaller financial institutions today face increased competition from larger banks and lesser regulated Fintechs. Smaller institutions need increased digital outreach but are challenged by lack of digital resources and expertise.  They need to grow revenue while managing risk and compliance.

1.

Revenue Growth

Grow revenue from new and existing customers. Focused data insights help you profile your most valuable customers and find more of the same. Help you pinpoint immediate upsell and cross-sell opportunities. And deliver personalized product and service recommendations for customers.

2.

Digital Transformation

Digital transformation drives revenue and cost savings, but it requires skills and resources many banks and credit unions lack. We help our clients get a 360 View of their Customer relationships and portfolios. Our advanced analytics tools support marketing and compliance and keep our clients at the forefront of digital transformation.

3.

Customer Experience in a Digital World

The world is more digital. Many customers prefer a digital channel for their banking. How do you maintain strong customer relationships in the new digital world? Our proven AI models can help reduce attrition. Data insights can help improve customer experience.

4.

Risk and Compliance

Increasing demands from risk and regulatory compliance are a given. Banks and credit unions are challenged with meeting these requirements while also achieving their revenue and profit goals. Our analytics insights help manage risk, identify potential fraud, and streamline regulatory compliance, building a foundation to better support new regulations like CECL.

Let's discuss today!​

Finlytica Advanced Analytics

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Empowering Credit Unions with End-to-End Analytics: A Finlytica Advanced Analytics Solution

In the rapidly evolving financial industry landscape, credit unions have emerged as steadfast institutions dedicated to serving their members’ financial needs. However, in a competitive landscape increasingly populated with big banks and disruptive FinTechs, credit unions must harness the power of data-driven insights to remain competitive and thrive. Enter Credit Union Analytics – the game-changer that empowers credit unions to understand their existing members and attract new, profitable ones, including Millenials and GenZ. At the forefront of this revolution is Finlytica, a seasoned expert in Data and AI Analytics. Finlytica offers a comprehensive, end-to-end approach tailored exclusively for credit unions to enhance profitability, navigate mergers and acquisitions, and mitigate deposit churn.

Harnessing the Potential: A Need for Analytics

Credit unions are faced with both unprecedented challenges and exciting opportunities. Understanding the behaviors, preferences, and financial needs of credit union members is now more crucial than ever. However, the demands of day-to-day operations can strain internal resources, and building and maintaining proficient data science and engineering teams can be financially taxing. This is where the partnership with an experienced analytics provider comes into play.

Unveiling the Power of End-to-End Analytics for Credit Unions

At Finlytica, we understand the unique challenges that credit unions face in their pursuit of growth and profitability. We recognize that internal teams often juggle multiple operational priorities, leaving limited room for tackling valuable data and analytics projects. The cost and effort required to build and maintain dedicated in-house data analytics teams can be overwhelming. Finlytica offers an alternative solution that is both efficient and cost-effective.

At Finlytica, we recognize that the journey toward success begins with understanding the credit union member on a deeper level. We have developed out-of-the-box Advanced Analytics for Credit Unions that helps credit unions grow their business quickly and cost-effectively through better data insights.

Our Advanced Analytics for Credit Unions Solution is designed to empower credit unions with actionable insights, propelling them towards sustainable growth and strong member relationships. Our comprehensive analytics for credit unions has been tailor-made to cater to their specific needs. We provide credit unions with an unparalleled opportunity to harness the power of artificial intelligence and data analytics without needing an extensive in-house team.

How Can Finlytica’s Advanced Analytics for Credit Unions Help Achieve Your Strategic Objectives?

Maximizing Profitability

Profitability lies at the core of any thriving credit union. Credit unions can unlock hidden revenue streams and optimize operational efficiencies using our Advanced Analytics for Credit Unions Solution. By analyzing member behaviors, preferences, and transaction patterns, credit unions can tailor their offerings, pricing strategies, and product portfolios. This not only drives member engagement but also enhances the bottom line. With the help of artificial intelligence and predictive insights, credit unions can anticipate market trends, identify cross-selling opportunities, and make informed decisions that boost profitability.

Navigating Mergers and Acquisitions

Mergers and acquisitions have become a strategic imperative for credit unions aiming to expand their reach and influence. However, navigating the complexities of M&A requires a deep understanding of data-driven insights. Our Advanced Analytics for Credit Unions Solution equips credit unions with the tools to identify compatible partners, assess the financial viability of potential mergers, and seamlessly integrate disparate systems. Through in-depth analysis of historical data, market trends, and member preferences, credit unions can make informed decisions that lead to successful mergers and acquisitions.

Mitigating Deposit Churn

Deposit churn is a pressing concern for credit unions, and retaining valuable members is paramount to long-term success. Our Advanced Analytics for Credit Unions Solution empowers credit unions to address churn triggers and implement retention strategies proactively. Credit unions can identify at-risk members and tailor personalized solutions to retain their loyalty by analyzing member behavior, transaction history, and engagement patterns. This approach minimizes revenue loss and cultivates stronger member relationships and loyalty.

Key Features of Finlytica’s Advanced Analytics for Credit Unions

  • Holistic Data View: Our platform offers a unified view of critical data, enabling credit unions to glean insights from multiple sources seamlessly. This holistic perspective empowers better decision-making and a deeper understanding of member behavior.
  • Predictive Insights: Pre-built machine learning models unveil predictive insights crucial to credit unions’ success. These insights include member attrition, personalized marketing, BSA and AML compliance, member experience enhancement, and operational streamlining.
  • Tailored Solutions: We understand that every credit union is unique. Our adaptable solution allows credit unions to customize analytics models and strategies to align with their specific goals and challenges.
  • Data Visualizations: Data can be overwhelming, but our platform translates complex data sets into visually intuitive graphs and charts. These visualizations clearly depict trends, patterns, and opportunities, making it easier for credit union teams to grasp the story behind the numbers.
  • Expert Support: At Finlytica, we’re more than a software provider – we’re your strategic partner. Our team of experienced professionals is dedicated to ensuring your success. We offer ongoing support, training, and consultation to help you maximize your analytics investment. This translates into an ‘Insights as a Service’ approach, freeing credit unions to focus on utilizing insights to drive revenue growth, increase wallet share, reduce deposit churn, and elevate the overall member experience.

The Advantage of Using Finlytica’s Advanced Analytics for Credit Unions

With Finlytica’s Advanced Analytics for Credit Unions Solution, credit unions can unlock their full potential and achieve remarkable results.

Optimized Member Engagement: Personalized offerings and experiences that resonate with your members’ needs and preferences.

Strategic Growth: Informed decisions that drive growth strategies, from expanding product portfolios to entering new markets.

Enhanced Member Retention: Proactive retention strategies that reduce churn and strengthen member loyalty.

Seamless Mergers and Acquisitions: Successful operations and systems integration for strategic industry consolidation.

Sustainable Profitability: Revenue optimization through data-driven pricing, cross-selling, and operational efficiencies.

Advanced Analytics for the Future

Embark on a journey of transformation and growth with Finlytica’s Advanced Analytics for Credit Unions Solution. Our end-to-end approach empowers credit unions to turn data into insights, insights into actions, and actions into results. Join us in shaping a future where data-driven decisions pave the way for lasting success. Let’s create a brighter future for your credit union – together.

Our Solution: Banking Insights as a Service

We provide an out-of-the-box AI and Analytics platform that helps credit unions grow their business quickly and cost-effectively through better data insights.

Our Banking Analytics as a Service solution delivers a consolidated view of customer and portfolio data, blended with curated third-party data. To provide actionable analytics insights we use AI, ML and forecasting models that provide analytics insights for growing customers and revenue, retaining customers, managing risk and compliance and analyzing profitability.

Our fully managed service ensures that you can focus on improving business outcomes, while we support, manage and enhance the analytics platform on an ongoing basis. All this at a cost less than that of an in-house person or data team.

The way to get started is to quit talking and begin doing!

Acquisition and Retention

Acquisition and Retention

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Risk and Compliance

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Fraud and Loss Mitigation

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Collections and Recovery

Collections and Recovery

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Let's discuss your case today!​

SOLUTION

Advanced Banking Analytics

If the plan doesn’t work – change the plan, not the goal!

Banks and Credit Unions understand that in light of current challenges they need to do more with their data to understand current customers and acquire new profitable customers. Many assume that the only way to get there is hire expensive and hard to find data scientists or just get by with what they have.

A better way is to partner with a company that is expert in the application of Data and AI  Analytics.

We have developed an out-of-the-box Advanced Analytics platform that helps banks and credit unions grow their business quickly and cost-effectively through better data insights.

Our Advanced Banking Analytics Solution delivers a consolidated view of data along with pre-built machine learning models and visualizations to deliver key predictive insights into customer attrition, personalized marketing, BSA and AML, customer experience, and operations.

A full range of Banking Analytics

Why choose us

We love & know what we do!

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Key Features of Finlytica's Advanced Analytics for Credit Unions

  • Holistic Data View: Our platform offers a unified view of data from your internal data sources, blended with curated third-party data, enabling credit unions to glean insights from multiple sources seamlessly. This holistic perspective empowers better decision-making and a deeper understanding of portfolios and member behavior.
  • ​​Actionable AI Insights: Pre-built AI and machine learning models unveil predictive insights crucial to credit unions’ success. These insights include predicting member and deposit attrition, cross-sell and up-sell opportunities based on member profiles, compliance, member experience enhancement, and operational streamlining.
  • Tailored Solutions: We understand that every credit union is unique. Our adaptable solution allows credit unions to customize analytics models and strategies to align with their specific goals and challenges.
  • Data Visualizations: Data can be overwhelming, but our platform translates complex data sets into visually intuitive graphs and charts. These visualizations clearly depict trends, patterns, and opportunities, making it easier for credit union teams to grasp the story behind the numbers.
  • Expert Support: At Finlytica, we’re more than a software provider – we’re your strategic partner. Our team of experienced professionals is dedicated to ensuring your success. Our out-of-the-box solution includes ongoing support, training, and consultation to help you maximize your analytics investment. That’s why we call our solution  “Banking Insights as a Service”; we  free credit unions to focus on utilizing insights to drive revenue growth, increase wallet share, reduce deposit churn, and elevate the overall member experience.

Contact Us

How Can Finlytica's Advanced Analytics for Credit Unions Help Achieve Your Strategic Objectives?

Maximize Profitability

Profitability lies at the core of any thriving credit union. Credit unions can unlock hidden revenue streams and optimize operational efficiencies using our Advanced Analytics for Credit Unions Solution. By analyzing member profitability, behaviors, preferences, and transaction patterns, credit unions can tailor their offerings, pricing strategies, and product portfolios. This not only drives member engagement but also enhances the bottom line. With the help of artificial intelligence and predictive insights, credit unions can anticipate market trends, identify cross-selling opportunities, and make informed decisions that boost profitability.

Prevent Deposit Churn

Deposit churn is a pressing concern for credit unions, and retaining valuable members is paramount to long-term success. Our Advanced Analytics for Credit Unions Solution empowers credit unions to address churn triggers and implement retention strategies proactively. Credit unions can identify at-risk members and tailor personalized solutions to retain their loyalty by analyzing member behavior, transaction history, and engagement patterns. This approach minimizes revenue loss and cultivates stronger member relationships and loyalty.

Grow Members and products per household

 By building a deep understanding of your members and preferences, we enable you to personalize outreach to existing members so you can increase products and revenue per household;  we uncover potential for increasing product penentration by uncoverinf cross-sell and up-sell opportunities in your members.  We also help you segment and understand your members so that you can attract more members while reducing marketing spend

Reduce Risk and Managing Compliance

Our analytics allow you to seamlessly check for concentrations across various dimensions, We excel in unveiling the complete relationships of at-risk customers, including householding, providing valuable insights for personalized retention strategies. Gain a holistic view of customer relationships, uncovering affiliations, beneficial ownerships, shared addresses, and other critical insights with unrelated accounts. You can also assess how relationships and portfolios relate to the demographics of your coverage area.  Trust our Banking Analytics Solution to streamline your operations, mitigate risks, and drive growth in today’s dynamic financial landscape.

Navigate Mergers and Acquisitions

Mergers and acquisitions have become a strategic imperative for credit unions aiming to expand their reach and influence. However, navigating the complexities of M&A requires a deep understanding of data-driven insights. Our Advanced Analytics for Credit Unions Solution equips credit unions with the tools to identify compatible partners, assess the financial viability of potential mergers, and seamlessly integrate disparate systems. Through in-depth analysis of historical data, market trends, and member preferences, credit unions can make informed decisions that lead to successful mergers and acquisitions.

Empowering Credit Unions with End-to-End Analytics: Finlytica Advanced Analytics Solution

In the rapidly evolving financial industry landscape, credit unions have emerged as steadfast institutions dedicated to serving their members’ financial needs. However, in a competitive landscape increasingly populated with big banks and disruptive FinTechs, credit unions must harness the power of data-driven insights to remain competitive and thrive. Enter Credit Union Analytics – the game-changer that empowers credit unions to understand their existing members and attract new, profitable ones, including Millenials and GenZ. At the forefront of this revolution is Finlytica, a seasoned expert in Data and AI Analytics. Finlytica offers a comprehensive, end-to-end approach tailored exclusively for credit unions to enhance profitability, navigate mergers and acquisitions, and mitigate deposit churn.

Harnessing the Potential: A Need for Analytics

Credit unions are faced with both unprecedented challenges and exciting opportunities. Understanding the behaviors, preferences, and financial needs of credit union members is now more crucial than ever. However, the demands of day-to-day operations can strain internal resources, and building and maintaining proficient data science and engineering teams can be financially taxing. This is where the partnership with an experienced analytics provider comes into play.

Unveiling the Power of End-to-End Analytics for Credit Unions

At Finlytica, we understand the unique challenges that credit unions face in their pursuit of growth and profitability. We recognize that internal teams often juggle multiple operational priorities, leaving limited room for tackling valuable data and analytics projects. The cost and effort required to build and maintain dedicated in-house data analytics teams can be overwhelming. Finlytica offers an alternative solution that is both efficient and cost-effective.

At Finlytica, we recognize that the journey toward success begins with understanding the credit union member on a deeper level. We have developed out-of-the-box Advanced Analytics for Credit Unions that helps credit unions grow their business quickly and cost-effectively through better data insights.

Our Advanced Analytics for Credit Unions Solution is designed to empower credit unions with actionable insights, propelling them towards sustainable growth and strong member relationships. Our comprehensive analytics for credit unions has been tailor-made to cater to their specific needs. We provide credit unions with an unparalleled opportunity to harness the power of artificial intelligence and data analytics without needing an extensive in-house team.

The Advantage of Using Finlytica’s Advanced Analytics for Credit Unions

With Finlytica’s Advanced Analytics for Credit Unions Solution, credit unions can unlock their full potential and achieve remarkable results.

Optimized Member Engagement: Personalized offerings and experiences that resonate with your members’ needs and preferences.

Strategic Growth: Informed decisions that drive growth strategies, from improving products per household, member acquisition, expanding product portfolios to entering new markets.

Enhanced Member Retention: Proactive retention strategies that reduce churn and strengthen member loyalty.

Sustainable Profitability: Revenue optimization through data-driven pricing, cross-selling, and operational efficiencies.

Advanced Analytics for the Future

Embark on a journey of transformation and growth with Finlytica’s Advanced Analytics for Credit Unions Solution. Our end-to-end approach empowers credit unions to turn data into insights, insights into actions, and actions into results. Join us in shaping a future where data-driven decisions pave the way for lasting success. Let’s create a brighter future for your credit union – together.

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Ready to take your credit union to new heights?

Contact us today to learn how Finlytica’s Advanced Analytics for Credit Unions can revolutionize your operations and drive exceptional growth.

The Finlytica AI team brings together credit union, banking and risk management expertise, 20+ years of experience in data science and engineering, and an intimate knowledge of the technologies driving the new world of banking and financial services. Our Insights as a Service is the distillation of this diverse banking and technical expertise. Let us put our expertise to work for you.

We are a sister organization of Pegasus Knowledge Solutions, Inc., a leader in advanced analytics for over 20 years, and leverage ISO 90001 and ISO 27001 practices to provide proven and reliable solutions to meet our clients’ key challenges.

Experience the power of analytics tailored for credit unions. Your success is our mission.

Board of directors

“Supreet has over 20 Years of experience in running services and operations for PKSI, a leading IT Chicago-based services company that he co-founded. He has extensive experience in delivering solutions and services for financial institutions focused on data and advanced analytics. Supreet has a Master’s in Electrical Engineering from IIT Chicago”

“Srini has over 20 years of experience in leading business development and technology sales for PKSI, a leading Chicago-based IT services company that he co-founded. He has been instrumental in building direct and channel relationships for success. Srini holds a Master’s in Computer Science from IIT Chicago.”

“Senior Banking executive with over 25 years of US and global Banking, Credit Union and FIntech Experience including over 15 years as a C suite banking executive including Citibank, ABN-AMRO, HSBC and SunTrust. Areas of expertise including Lending, Capital Management, Operations and Credit and Risk Management. Shahzad holds an MBA from the University of Wisconsin Madison.”

“Supreet has over 20 Years of experience in running services and operations for PKSI, a leading IT Chicago-based services company that he co-founded. He has extensive experience in delivering solutions and services for financial institutions focused on data and advanced analytics. Supreet has a Master’s in Electrical Engineering from IIT Chicago”

“Srini has over 20 years of experience in leading business development and technology sales for PKSI, a leading Chicago-based IT services company that he co-founded. He has been instrumental in building direct and channel relationships for success. Srini holds a Master’s in Computer Science from IIT Chicago.”

“Senior Banking executive with over 25 years of US and global Banking, Credit Union and FIntech Experience including over 15 years as a C suite banking executive including Citibank, ABN-AMRO, HSBC and SunTrust. Areas of expertise including Lending, Capital Management, Operations and Credit and Risk Management. Shahzad holds an MBA from the University of Wisconsin Madison.”

Management Team

“More than 20 years of experience in the IT industry holding Senior Technology & Delivery positions, he has extensive experience in building high performance software for global clients. He has led large multi-year multi-million dollar programs and has leadership experience in IT services for various business verticals such as Securities & Capital Markets, Telecom & Manufacturing. He heads the India operations of Pegasus Knowledge Solutions and is a Partner at Pegasus Knowledge Solutions India.”

“AVR has over forty-five years of experience in Finance, Administration, and Corporate Management. Having served in Private and Public Sector Organizations at various Executive Levels, he has been heading IT companies in India for more than 20 years. Prior to PKSIPL, AVR was the Managing Director and Head of India Operations of ObjectWin Technology India Pvt Ltd, Bangalore a wholly owned subsidiary of Objectwin Technology Inc, USA.

AVR is also actively associated with IT Professional Forums like Computer Society of India (he was the Chairman CSI, Bangalore for four years), NASSCOM, TiE, MAIT, Chamber Of Commerce.”

Larry has spent a career in the technology industry as a user, developer, and promoter of advanced technology solutions targeted at companies’ critical business challenges. With a background in finance and IT, Larry helps banks and credit unions improve their data and apply advanced analytics, machine learning, and AI to grow revenues, reduce costs, and transform their operations to the new normal of a digital and hyper-personalized world.

“More than 20 years of experience in the IT industry holding Senior Technology & Delivery positions, he has extensive experience in building high performance software for global clients. He has led large multi-year multi-million dollar programs and has leadership experience in IT services for various business verticals such as Securities & Capital Markets, Telecom & Manufacturing. He heads the India operations of Pegasus Knowledge Solutions and is a Partner at Pegasus Knowledge Solutions India.”

“AVR has over forty-five years of experience in Finance, Administration, and Corporate Management. Having served in Private and Public Sector Organizations at various Executive Levels, he has been heading IT companies in India for more than 20 years. Prior to PKSIPL, AVR was the Managing Director and Head of India Operations of ObjectWin Technology India Pvt Ltd, Bangalore a wholly owned subsidiary of Objectwin Technology Inc, USA.

AVR is also actively associated with IT Professional Forums like Computer Society of India (he was the Chairman CSI, Bangalore for four years), NASSCOM, TiE, MAIT, Chamber Of Commerce.”

Larry has spent a career in the technology industry as a user, developer, and promoter of advanced technology solutions targeted at companies’ critical business challenges. With a background in finance and IT, Larry helps banks and credit unions improve their data and apply advanced analytics, machine learning, and AI to grow revenues, reduce costs, and transform their operations to the new normal of a digital and hyper-personalized world.

As an experienced senior leader within the Banking & Credit Union space, Ralph provides powerful insights and strategic solutions to our partners. With a background in: Consumer & Business Banking, Business Development, Loan Originations, Digital Services and Merger & Acquisitions, Ralph connects with a deep understanding of today’s business line challenges. Now with Finlytica, his experience with digital transformation is helping FI leaders acquire stronger portfolio insights, accelerate channel performance and helps improve the bottom line to drive growth and long term success.

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